Mobile Wallet

This campaign aims to promote Popular Bank's mobile payment service, which allows customers to pay with their phone in a fast and convenient way. I came up with the messaging and creatives, highlighting the benefits of using the service in everyday purchases, such as getting a cup of coffee, lunch, or shopping for groceries.

I used catchy headlines and colorful visuals that feature a smiley face made of avocados, a slice of pizza with emojis and other creative and impactful combinations. The campaign appeals to the target audience of young and tech-savvy consumers who value convenience and fun. Waiting in line for your coffee can be a hassle. Popular Bank makes it easy for you to have a seamless check out experience.