Virtual Pride

I created the branding for "Virtual Pride", a virtual event that celebrated the resilient LGBTQ+ community in recovery. This event showcased an array of engaging activities such as workshops, performances, cooking lessons, and even a drum circle, all accessible online. The goal of the branding was to convey the spirit, diversity, and inclusivity of the event, while evoking a sense of pride and celebration.

To achieve this, I created a collage of drawings, incorporating elements such as drums and other elements from the activities at the event. Additionally, the creatives prominently featured a symbolic megaphone, alluding to the concept of being "loud and proud," and communicating a powerful message of empowerment and self-expression. To further enhance the visual impact, I incorporated vibrant gradients, which juxtaposed against black design elements, resulting in a striking contrast that commanded attention and left a lasting impression.

In addition to developing all the creatives to promote the event, I meticulously sourced and designed exclusive giveaways for VIP attendees. These items, including a custom-designed tote bag and a water bottle, served as tokens of appreciation, reinforcing the event's commitment to creating an inclusive and memorable experience.