New York Road Runners

What are you made of? That's the question that Popular Bank and New York Road Runners want you to answer in this campaign for the Brooklyn Half Marathon. I designed all assets of this campaign with the goal to create awareness about the race. Whether you're a seasoned runner or a beginner, this campaign challenges you to show your grit, your passion, and your determination. The campaign features a dynamic video with sequences of past marathons to encourage viewers to join the exciting community and run fearlessly. The video played in the screens inside the Popular Bank branches, where people were able to register for the race and get more information. The campaign also included OOH advertising in strategic locations across New York city, such as bus shelters, and subway stations. The OOH ads feature catchy slogans and images that capture the spirit of the race and the partnership.