Organic Terra

As the Art Director for this line of artisan botanical soap bars, my objective was to create a visually appealing and environmentally conscious design that would attract customers and convey the brand's core values. The logo features a curved line that evokes the image of mountains. This symbol represents the brand's commitment to using natural and pure ingredients sourced from the earth. Furthermore, the stylized "O" in the word "Organic" takes the form of a radiant sun, symbolizing the warmth and vitality that the soaps bring to people's daily lives.

To ensure a cohesive and visually appealing brand experience, I created the packaging design using clean fonts and shapes to convey a sense of elegance and authenticity. Organic Terra aims to offer customers a high-quality and eco-friendly soap bar that connects them with nature. I designed the packaging to reflect the natural ingredients, scents, and colors of each soap. I also art directed and shot all the product images and created social graphics to promote the products.