Branch Campaigns

Balance is the Key
I was tasked with creating a campaign to increase the number of deposits in one of the Bank’s branches. To entice potential customers, the campaign introduced an incentive of $500 for individuals who opened an account within a limited timeframe. Located in close proximity to New York City's renowned Lincoln Center, a cultural hub for ballet and other performing arts, I drew inspiration from this association and strategically incorporated a ballerina in the creatives, symbolizing elegance and balance.

Paired with the headline “Balance is the key”, this advertisement encouraged customers to open an account and keep the same balance for a period of 3 months to qualify and receive the cash incentive.

Money doesn’t grow on trees
The goal of this campaign was to attract new customers and persuade them to open a CD account with Popular Bank. In order to effectively engage the target audience of urban professionals living or working near the Central Park West area in New York City, where the branch is strategically located, I crafted a headline designed to draw their curiosity through a clever play on words. I developed the attention-grabbing headline "Money doesn't grow on trees, but it grows in this branch". The word "branch" refers to both the bank location and the part of a tree. This sentence combines the concept of a bank branch with the growth potential associated with the organic growth of money. Simultaneously, it conveys the underlying message that the CD account provides a secure and lucrative avenue for financial growth with attractive interest rates.

To visually reinforce this message, I designed the creatives to prominently feature an image of trees in Central Park. The use of a simple, clean font ensured that the message would stand out, capturing the attention of the audience. Leveraging the power of visual impact and persuasive messaging, the campaign included window clings and postcards.