HELOC Campaign

With the goal of promoting the Popular Bank Home Equity Line of Credit, I came up with this brilliant and creative campaign. The campaign’s messaging draws inspiration from some of the most popular home renovations and updates, such as an open-concept kitchen and hardwood flooring. Utilizing statistical insights, I found that a HELOC is typically used to cover the cost of home renovations and remodeling. To complement the messaging, I crafted visuals that not only resonate with customers but also leave a lasting impression. As an integral part of this initiative, I led the design of Out-of-Home (OOH) advertisements, direct mail pieces, flyers, and an engaging landing page.