Music to Your Ears

Featuring a fresh and vibrant look and feel, the campaign’s goal was to promote the opening of a new branch in Union Square. “Music to your ears” uses the play on words as an engaging and unique way to capture customers’ attention. What was so satisfying to hear? The product offered very competitive interest rates and a cash incentive for customers that would open a bank account. Targeting a younger demographic, the visuals feature creative doodles and graphic elements that convey excitement and playfulness. My intent was also to create friendly and approachable graphics that would resonate with our target audience. This campaign included an event activation on launch day hosted by an iHeart Radio personality, a coffee cart offering free coffee and a giveaway that included a tote bag and a speaker. The initiative was supported with Out-of-Home (OOH) advertising in subway carts and the train station near the Union Square branch.

The campaign surpassed expectations with Union Square outperforming other locations by achieving the highest number of deposits for the quarter.