New York Illustrations

This stylish clothing line pays homage to the city that never sleeps, New York City. Renowned for being a place where possibilities abound, it is a city that embodies dreams, opportunities, and diversity.

This city is vibrant and exciting, as people from all walks of life come together to create, innovate, and explore. To encapsulate these aspects of New York City, I executed illustrations with bold designs to be featured in the clothing line. The illustrations showcase vibrant colors and surreal environments with iconic New York landmarks and symbols such as the Empire State building, subway cars, and yellow cabs.

As a part of this project, I spearheaded the development of the visual identity, curating the clothing line's store's e-commerce website, and crafted compelling marketing collateral. The logo design features a bold font that reflects the city's spirit and dynamism. Additionally, I was responsible for talent management and art direction during the product and lifestyle photoshoot, ensuring that every image reflected the brand's essence and resonated with the target audience.