New York Life Social Media

I played a pivotal role in the revitalization of New York Life's social media content, infusing it with captivating video assets and dynamic animations aligned with the brand's identity. The impact of this strategic effort was remarkable, resulting in an increase in the follower base. I strategically curated the social media posts, showcasing a diverse range of videos and engaging motion graphics. From heartwarming holiday-themed content to the empowering Women's history month, and the importance of tax season, I meticulously designed each post to resonate with the target audience. The incorporation of visual elements played a significant role in capturing attention and fostering engagement. This successful social media revamp not only contributed to an expanded online community, but also enhanced New York Life's presence in the digital space.