New York Life + Yankees

This remarkable partnership represents a true celebration of unwavering commitment and shared values between two New York institutions, both dedicated to building lasting legacies, nurturing winning teams, and creating moments that transcend generations. Seeking to uphold those values, I tapped into New York Life’s mission to deliver a secure financial future to its clients and their loved ones. I led the execution of the memorable logo lockup, guidelines, social media graphics and stadium field ads. The impactful video announcement features footage of the New York Life building and the Yankees stadium as both companies come together to join forces. The video takes you to a journey from Manhattan to the Bronx that culminates with the exciting partnership announcement. The video generated over 5K organic impressions on Facebook, more than 600 likes on Instagram and it was the top performing social video of Q1 and Q2.