Rebranding

I led the visionary design of a compelling new brand identity that reflects the organization's core mission of providing exceptional care within a serene, compassionate, and nurturing environment for optimal addiction recovery. My approach was founded upon extensive research into the target audience, competitors, and industry best practices, ensuring a deep understanding of the market. Drawing inspiration from the natural surroundings around the main treatment center campus in Connecticut, I rebranded and elevated all client-facing marketing materials across print, digital, trade show displays, giveaways, and video content.

To establish a connection with the environment, I integrated organic and natural textures into my designs. By incorporating elements such as leaves, branches, and watercolor textures, I aimed to evoke the sensations, visuals, and sounds of immersing oneself in nature. This approach creates a space for clients to relax, heal, and appreciate the beauty and diversity of life during their challenging recovery journey. The strategic selection of colors, such as green, brown, and blue, emulates the soothing palette of the forest, creating a sense of tranquility and balance.

In addition to executing the new brand guidelines, I also crafted engaging and relevant video content for social media platforms and the YouTube channel. I filmed and directed sessions with mental health and recovery experts, capturing footage that resonates with the target audience. Furthermore, I developed, edited, and animated explainer videos, as well as videos featuring workout routines and showcasing the treatment center's offerings.

The rebranding project provided remarkable results, evident in the increased engagement and improved conversion rates for the treatment center. This initiative successfully positioned Mountainside as a center that provides high-quality treatment and care, attracting and nurturing individuals on their path to recovery.